Website Development · Community & Event Registration
Blinkers LB Run Club
01 — Client overview
Blinkers LB is a community running club focused on bringing people together through running, shared challenges and regular training sessions. Its inclusive approach welcomes runners of different experience levels.
02 — Challenge
The club needed a central online destination where prospective members could discover the community, understand what to expect at weekly sessions and easily find ways to get involved. The website also needed to promote the Blinkers LB Backyard Ultra event and provide a clear registration pathway.
03 — Approach & solution
1. Website & Brand Experience
- Developed a distinctive black, white and neon-green website aligned with the club's identity.
- Created a clear homepage with prominent calls to action.
- Structured the content to work across desktop and mobile devices.
2. Community Sign-up Journey
- Added a prominent WhatsApp group CTA.
- Made session details, location and expectations easy to understand.
- Used reassuring content to encourage newcomers to participate.
3. Event Promotion
- Created a dedicated Backyard Ultra event section.
- Presented the event format, date, location and participation information.
- Included an event registration-interest CTA.
4. Club Identity
- Featured the co-founders and their stories.
- Reinforced the club's inclusive, community-led identity.
5. Deliverables
- Branded website
- Responsive page layouts
- Weekly session information
- WhatsApp community CTA
- Backyard Ultra event promotion
- Event registration-interest CTA
- Co-founder profile section
- Clear navigation and conversion pathways
04 — Deliverables
Delivered
- Landing page
- Sign-up form
- WhatsApp community connection and journey
05 — Outcomes
- The completed website provides Blinkers LB with a central digital destination for its running community, regular sessions and event promotion.
- Visitors can discover the club, learn about weekly training and access clear pathways to join the WhatsApp group or register interest in an event.
06 — Gallery
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